Smart Security Rabbithole’s biggest search strength is its strong visibility for “smart lock,” pairing security-adjacent content with high-intent queries that help it surface on Spotify and Apple. Its clearest missed opportunity is expanding beyond product-led searches into broader discovery terms like “cybersecurity podcast” and “surveillance podcasts,” which are not yet in its rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- smart lock#1Apple
- contractor management systems#47Apple
- security detail#51Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- tech security podcastnot ranking
- cybersecurity podcastnot ranking
- cybersecurity podcastsnot ranking
- surveillance podcastsnot ranking
- tech innovation podcastsnot ranking
- technology innovation podcastnot ranking
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