Skeptical: An Investigative Podcast’s biggest search strength is its strong Apple positioning for “investigative media,” where it also meaningfully overlaps with adjacent credibility-focused terms like “media skepticism” and “skepticism in media.” Its clearest missed opportunity is expanding into high-intent discovery queries it doesn’t currently rank for—especially “investigative journalism podcast” and “crime investigation podcast”—as well as “investigative podcast previews” and “investigative podcasts hosts.”
Keywords the show is winning
Search terms this show already ranks for today.
- investigative media#1Apple
- media skepticism#2Apple
- skepticism in media#2Apple
- investigate media#4Apple
- media investigator#4Apple
- investigative true crime#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- crime investigation podcastnot ranking
- investigative journalism podcastnot ranking
- ethical true crime podcastnot ranking
- investigative podcast previewsnot ranking
- legal podcast true crimenot ranking
- investigative podcasts hostsnot ranking
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