Simplement TOI’s biggest search strength is its ability to rank for “de-stress techniques” on both platforms, giving it a clear topical foothold in wellness intent searches. Its clearest missed opportunity is that it does not yet capture higher-funnel discovery queries like “start a wellness podcast” and related branding/self-improvement terms, which could broaden reach beyond its current niche keyword coverage.
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Keywords the show is winning
Search terms this show already ranks for today.
- de-stress techniques#14Apple
- applique patterns#67Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- start a wellness podcastnot ranking
- self-improvement podcastnot ranking
- starting a wellness podcastnot ranking
- start a health podcastnot ranking
- podcast branding health wellnessnot ranking
- selfimprovement podcastnot ranking
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