Signal & Leverage’s biggest search strength is its visibility for name-led and headhunter-intent queries like “ross johnston” and “executive headhunters,” signaling strong discovery among listeners actively seeking executive search expertise. Its clearest missed opportunity is broader expansion into high-intent consultant and C-suite search phrases—such as “ai executive consulting,” “senior exec search,” and “ceo search firm”—that it currently does not rank for on Apple or Spotify.
Keywords the show is winning
Search terms this show already ranks for today.
- ross johnston#3Apple
- executive headhunters#27Spotify
- headhunter insights#41Spotify
- executive roles#43Apple
- ideal role#46Apple
- executive headhunter#46Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- ai executive consultingnot ranking
- technology executive advicenot ranking
- ai consulting for executivesnot ranking
- senior exec searchnot ranking
- ceo search firmnot ranking
- ceo tech leadershipnot ranking
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