Side of Design’s biggest search strength is its consistent visibility for professional, design-adjacent intent keywords like “supporting talent,” “design excellence,” and “facility design,” which positions the show well on Apple and Spotify. Its clearest missed opportunity is to expand into broader business-leaning discovery terms—especially “creative business podcast,” “business podcast,” and “podcast for business”—that it currently does not rank for, which could broaden its audience beyond design-specific searches.
Keywords the show is winning
Search terms this show already ranks for today.
- supporting talent#2Apple
- design excellence#3Apple
- data analytics partners#3Apple
- facility design#6Apple
- learning session questions#8Apple
- construction administration#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- podcast branding health wellnessnot ranking
- creative business podcastnot ranking
- business podcastnot ranking
- podcast for businessnot ranking
- podcast business developmentnot ranking
- business podcastingnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free