Shoe Leather’s biggest search strength is its strong visibility for journalism-leaning queries like “journalism school,” alongside standout topical reach for “weather columbia mo.” Its clearest missed opportunity is expanding into true-crime and investigative-journalism phrasing—specifically “true crime podcast,” “investigative journalism podcast,” and “documentary true crime podcast”—where it currently has no presence.
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Keywords the show is winning
Search terms this show already ranks for today.
- journalism school#1Apple
- weather columbia mo#1Spotify
- journalism history#3Apple
- town operations#3Spotify
- school protest#3Spotify
- fbi files 1998#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- documentary true crime podcastnot ranking
- real crime podcastnot ranking
- historical true crime podcastnot ranking
- true crime podcastnot ranking
- true crime book podcastnot ranking
- investigative journalism podcastnot ranking
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