Shipping Excellence’s biggest search strength is its visibility for “shipping innovation,” where it pairs solid Apple chart presence with Spotify momentum, suggesting the show’s core theme matches high-intent audience queries. Its clearest missed opportunity is broader discovery for adjacent category terms like “innovation podcast” and “technology innovation podcast,” which it currently doesn’t rank for despite already covering related innovation and process themes.
Keywords the show is winning
Search terms this show already ranks for today.
- shipping innovation#11Spotify
- ship technology#12Apple
- shipping software#12Spotify
- shipping strategies#14Spotify
- process excellence#40Spotify
- female engineering leaders#90Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- software engineering podcastnot ranking
- technology innovation podcastnot ranking
- tech innovation podcastsnot ranking
- ai technology podcastnot ranking
- innovation leaders podcastnot ranking
- innovation podcastnot ranking
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