Shifting Focus with John Bunn’s biggest search strength is its consistent dominance across intent-driven query terms like “real wedding experiences” and multiple pricing-guide phrases, signaling strong discovery momentum on Apple and Spotify. Its clearest missed opportunity is expanding into purpose-and-creative oriented positioning keywords—such as “marketing podcast for entrepreneurs” and “podcast for creatives”—to better align search demand with its “shift in focus” thematic authority.
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Keywords the show is winning
Search terms this show already ranks for today.
- real wedding experiences#1Apple
- airbnb pricing guide#1Apple
- shift in focus#2Apple
- luxury brand focus#2Apple
- start editing freelance#4Apple
- rental pricing guide#4Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- purpose driven podcast strategiesnot ranking
- podcast mindset shiftsnot ranking
- creative business podcastnot ranking
- marketing podcast for entrepreneursnot ranking
- purpose driven podcastingnot ranking
- podcast for creativesnot ranking
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