Shifter’s biggest search strength is its top visibility for women-focused innovation queries, especially “womens health innovation” and closely related variants where it leads on both Apple and Spotify. The clearest missed opportunity is expanding into business- and host-centric search terms like “business tech podcast” and “business podcast hosts,” which it does not currently rank for.
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Keywords the show is winning
Search terms this show already ranks for today.
- womens health innovation#1Apple
- women's health innovation#1Apple
- technology innovation women#1Apple
- innovation in womens health#1Apple
- women business innovation#2Apple
- women in artificial intelligence#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- business podcast hostsnot ranking
- business tech podcastnot ranking
- entrepreneur podcast hostsnot ranking
- creative business podcastnot ranking
- business podcast guestsnot ranking
- business podcast hostnot ranking
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