“Shaking the B2B tree” shows its biggest search strength in attracting niche, authority-seeking audiences through keywords tied to impactful thought leaders and founder-led learning (including “founder stories and lessons”). The clearest missed opportunity is broadening discovery for mainstream category intent by building visibility around foundational terms like “b2b marketing podcast” and “b2b podcast strategy,” where it is not currently ranking.
Keywords the show is winning
Search terms this show already ranks for today.
- impactful thought leaders#6Apple
- founder stories and lessons#12Apple
- claire research papers#22Apple
- ai opinion leaders#25Apple
- restaurant founder stories#29Apple
- b2b demand creation#32Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- b2b marketing podcastnot ranking
- b2b marketing podcastsnot ranking
- b2b podcast marketingnot ranking
- b2b podcast strategynot ranking
- b2b podcastnot ranking
- b2b sales podcastsnot ranking
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