Scratching the Surface’s biggest search strength is its standout visibility for niche craft-and-process terms like “scratch artist” and “architecture discourse,” with particular momentum on Spotify. Its clearest missed opportunity is breaking into broader discovery-facing queries—especially “interior design podcast” and “design inspiration podcast”—to widen the funnel beyond current niche rankings.
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Keywords the show is winning
Search terms this show already ranks for today.
- scratch artist#1Spotify
- architecture discourse#1Apple
- surface prep#2Spotify
- digital craft exhibit#2Apple
- cecil interview project#2Apple
- scratching skills#2Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- interior design podcastnot ranking
- design inspiration podcastnot ranking
- art critics podcastnot ranking
- art podcastnot ranking
- creative industry podcastnot ranking
- art world podcastnot ranking
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