The Scottish Widows Workplace Savings Podcast’s biggest search strength is its ability to rank strongly for “parental leave benefits,” with additional momentum around “workplace pension” and several audience-focused terms like “wives mothers professionals.” The clearest missed opportunity is expanding visibility for higher-intent retirement-search queries—especially “pensions advice,” “pension advisor,” and “pension strategies.”
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Keywords the show is winning
Search terms this show already ranks for today.
- parental leave benefits#1Spotify
- workplace pension#1Apple
- wives mothers professionals#3Spotify
- workplace hope#3Spotify
- seniors savings#3Spotify
- employee grievances#3Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- pensions advicenot ranking
- pension expertsnot ranking
- pension advisornot ranking
- pension plannernot ranking
- working lives storiesnot ranking
- pension strategiesnot ranking
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