Scam Inc from The Economist’s biggest search strength is its consistently top-ranking performance for business fraud and scam-intent queries like “business fraud stories” and “fraud stories in business,” with the show also showing notable visibility for broader terms such as “scam stories” and “business scams.” Its clearest missed opportunity is expanding into documentary-style and true-crime search language—specifically terms like “scam documentary,” “true crime documentary,” and “documentary true crime podcast,” where it currently has no rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- scams in gambling#1Apple
- business fraud stories#1Apple
- fraud stories in business#1Apple
- scam stories#3Apple
- winner scam#3Spotify
- business scams#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- scam documentarynot ranking
- trafficking talesnot ranking
- scam documentariesnot ranking
- fraudsters documentarynot ranking
- true crime documentarynot ranking
- documentary true crime podcastnot ranking
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