Scalzi’s biggest search strength is its visibility for “esperienze montane” and “outdoor trekking,” where it already shows strong Apple and Spotify discovery signals. The clearest missed opportunity is expanding into broader intent keywords around “nature” and “sustainability,” including “nature podcast,” “environmental podcast,” and “sustainability podcast,” as well as adding Italian fitness-adjacent terms like “running podcast italian” and “walking podcast.”
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Keywords the show is winning
Search terms this show already ranks for today.
- esperienze montane#9Apple
- outdoor trekking#27Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- nature podcastnot ranking
- environmental podcastnot ranking
- nature podcastsnot ranking
- sustainability podcastnot ranking
- walking podcastnot ranking
- running podcast italiannot ranking
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