SBS News In Depth’s biggest search strength is its consistent top visibility on Apple and Spotify for high-intent “In Depth” queries, led by terms like “in depth metal” and other topic-specific searches where it currently leads. Its clearest missed opportunity is expanding into broader Australia-focused and mainstream radio-style discovery terms, including “australian stories,” “sports podcast australia,” and ABC-branded keywords such as “abc news theme” and “abc news live.”
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Keywords the show is winning
Search terms this show already ranks for today.
- in depth metal#1Apple
- company announcements#1Apple
- iran flag#1Apple
- challenge ageism#1Apple
- corporate misconduct#1Apple
- var decisions#2Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- australian storiesnot ranking
- sports podcast australianot ranking
- abc news themenot ranking
- abc news livenot ranking
- news analysis radionot ranking
- local news podcastnot ranking
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