Saturday Morning’s biggest search strength is its dominance around niche host-and-guest intent terms like **“Susie Ferguson”** and **“Mihingarangi Forbes,”** where it is leading across both Apple and Spotify. Its clearest missed opportunity is expanding into broader discovery queries for **news and culture/current affairs** formats (e.g., “news and culture podcasts,” “current affairs radio,” and “news discussion show”).
4.5*802 ratings
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Keywords the show is winning
Search terms this show already ranks for today.
- saturday mornings#1Apple
- susie ferguson#1Apple
- mihingarangi forbes#1Apple
- women peer groups#4Apple
- technology influence fathers#5Apple
- donor organ specialists#5Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- news and culture podcastsnot ranking
- society culture podcastnot ranking
- current affairs radionot ranking
- news discussion shownot ranking
- we society podcastnot ranking
- interview news shownot ranking
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