Santos On Sports’ biggest search strength is its broad appeal to “local sports fans,” supported by multiple additional keyword themes around sports, incidents, humor, and true-crime style content. The clearest missed opportunity is dominating regional and format-specific discovery terms—especially “sports talk radio/show” and “Boston sports radio” style queries, including “saturday sports show” and “shaw sports talk.”
Keywords the show is winning
Search terms this show already ranks for today.
- local sports fans#4Apple
- high school drama incidents#5Apple
- political humor right#11Apple
- criminal case series#20Apple
- drinks and laughs#20Apple
- barris humor shows#30Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- saturday sports shownot ranking
- shaw sports radionot ranking
- boston sports radionot ranking
- sports talk radionot ranking
- sports talk shownot ranking
- shaw sports talknot ranking
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