Safety on Purpose’s biggest search strength is its current visibility around “trust vs safety,” “risk on psychological safety,” and “psychological safety risk,” supported by strong performance across both Apple and Spotify. The clearest missed opportunity is expanding into leadership-focused discovery terms—especially “leadership podcast,” “leadership podcast interviews,” and “podcast for leaders”—to better capture audiences searching for leadership content rather than only safety and psychological safety topics.
Keywords the show is winning
Search terms this show already ranks for today.
- trust vs safety#1Spotify
- risk on psychological safety#2Spotify
- ai vs human leadership#3Spotify
- workplace checklists#4Spotify
- men leadership styles#6Spotify
- psychological safety risk#8Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- leadership podcastnot ranking
- leadership podcastsnot ranking
- leadership podcast interviewsnot ranking
- podcast leadership interviewsnot ranking
- podcast for leadersnot ranking
- leadership podcast for coachesnot ranking
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