Russell Howard’s Five Brilliant Things’ biggest search strength is its ability to win top visibility for branded and celebrity-adjacent queries like “rachel riley,” “aziz ansari,” and “football numbers analysis,” with particularly strong performance for “ross bryant hilarious moments” on Spotify. Its clearest missed opportunity is expanding into broader, intent-rich discovery terms around format—especially “comedy guest interviews” and “comedian interviews,” along with close variants such as “comedy podcast interviews” and “weekly comedy interviews.”
Keywords the show is winning
Search terms this show already ranks for today.
- football numbers analysis#1Apple
- rachel riley#1Apple
- ross bryant hilarious moments#1Spotify
- brilliant people#2Spotify
- sunset sailing#2Apple
- aziz ansari#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- comedy guest interviewsnot ranking
- comedy podcast interviewsnot ranking
- comedy guests interviewsnot ranking
- weekly comedy interviewsnot ranking
- comedy interviews and talknot ranking
- comedian interviewsnot ranking
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