Running It Straight’s biggest search strength is its ability to rank for rugby-focused intent terms like “nrl highlights,” paired with consistent performance around “warriors” analysis and related “kiwi guests” and “social fan event” searches. Its clearest missed opportunity is expanding visibility for broader Auckland and wider rugby discovery keywords—especially “auckland sports podcast/news/fans” and “super rugby”/“live rugby”—to capture audiences searching outside the existing NRL/Warriors slice.
Keywords the show is winning
Search terms this show already ranks for today.
- nrl highlights#3Apple
- kiwi guests#4Apple
- warriors away games#6Apple
- social fan event#8Apple
- warriors season analysis#8Apple
- warriors game analysis#9Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- auckland sports podcastnot ranking
- super rugby updatesnot ranking
- auckland sports fansnot ranking
- auckland sports newsnot ranking
- live rugbynot ranking
- super rugbynot ranking
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