Runners FM’s biggest search strength is its strong Apple/Spotify visibility around “unexpected obstacle” and other running-specific intent terms, while its clearest missed opportunity is breaking into broader category queries like “fitness podcasts,” “health and fitness podcast,” and “running motivation podcast.” Despite solid chart performance in Italy, the show has not yet captured those wider “podcast” and “motivation” discovery keywords that tend to drive high-volume top-of-funnel searches.
Keywords the show is winning
Search terms this show already ranks for today.
- unexpected obstacle#2Apple
- hockey lifestyle#5Apple
- eugene marathon 2026#5Spotify
- nutrition for runners#6Spotify
- running tips for beginners#7Spotify
- runner's journey#7Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- fitness podcastsnot ranking
- walking podcastnot ranking
- health and fitness podcastnot ranking
- health & fitness podcastnot ranking
- running motivation podcastnot ranking
- athletics podcastsnot ranking
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