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Podcast SEO Report

Rugby Direct

Newstalk ZBSports > RugbyNews > Sports News259 episodes · latest Jul 22, 2026

Rugby Direct’s biggest search strength is its dominance on Spotify for “rugby discussion” and closely related discussion-style queries, supported by consistently high Apple/Spotify keyword coverage and repeated strong Rugby category chart showings in Italy. Its clearest missed opportunity is expanding into “rugby insights” while also building visibility for New Zealand– and city-specific intents like “auckland sports podcast” and “new zealand radio,” which are currently not ranking.

4.3*24 ratings
109shows recommend it
#3best chart rank

Keywords the show is winning

Search terms this show already ranks for today.

6 live

Keywords the show should own

Listeners are searching these, and the show is a strong match, but it is nowhere to be found.

3 missed

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