RSPA Trusted Advisor’s biggest search strength is its “trust(ed) advisor” positioning, where it is already surfacing strongly on both Apple and Spotify. The clearest missed opportunity is expanding beyond advisory intent into core retail solution and retail technology discovery terms, especially “retail solutions” and “retail technology.”
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Keywords the show is winning
Search terms this show already ranks for today.
- trust advisor#1Spotify
- trusted advisor selling#1Apple
- trusted providers#1Spotify
- women retail solutions#2Apple
- advisor tech trends#2Apple
- it industry trends#3Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- retail solutionsnot ranking
- retail technologynot ranking
- retail strategistnot ranking
- retail expertsnot ranking
- retail advertising solutionsnot ranking
- retail technot ranking
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