Rowing Down Under’s biggest search strength is its visibility around “rowing news,” where it already performs solidly across Apple and Spotify, pairing audience sentiment with consistent discoverability in rowing-related queries. Its clearest missed opportunity is expanding into broader Australia- and sports-topic searches—specifically “australian podcast,” “sports podcast australia,” and “sydney podcast”—to capture listeners who browse by location and general sports interest rather than rowing-specific intent.
Keywords the show is winning
Search terms this show already ranks for today.
- rowing news#4Apple
- emma xavier sports test#16Apple
- australian writers#29Spotify
- emma xavier trips#37Apple
- emma xavier challenge format#43Apple
- youth aid#53Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- australian podcastnot ranking
- australia podcastnot ranking
- sports podcast australianot ranking
- australian sports talknot ranking
- rugby podcastnot ranking
- sydney podcastnot ranking
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