Research Unravelled’s biggest search strength is its strong visibility for research-focused topics like “editorial strategies,” “research communication,” and “stem research insights,” showing clear platform resonance with audiences searching for how research is shared and interpreted. Its clearest missed opportunity is to capture marketing-intent discovery terms—especially “marketing podcast,” “marketing podcast interviews/guests,” and “podcast for marketing teams”—by expanding SEO targeting beyond research descriptors into marketing-use-case language.
Keywords the show is winning
Search terms this show already ranks for today.
- editorial strategies#4Apple
- research communication#5Apple
- stem research insights#9Apple
- creative market research#11Spotify
- whitehall policy influence#12Apple
- humanities research insights#18Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- marketing podcast interviewsnot ranking
- marketing podcast guestsnot ranking
- podcast for marketing teamsnot ranking
- creative podcast marketingnot ranking
- marketing podcastnot ranking
- marketing podcast hostsnot ranking
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