PwC's Next in Health shows its biggest search strength in pharma- and industry-focused discovery terms, with the most visible traction coming from “nextgen cancer drugs” and closely related pharma leadership queries across both Apple and Spotify. Its clearest missed opportunity is broader audience alignment for general category intent—specifically it does not yet surface for “health tech podcast” and other “healthcare/health innovation” podcast phrasing that would capture wider, non-specific listeners.
Keywords the show is winning
Search terms this show already ranks for today.
- nextgen cancer drugs#1Spotify
- pfizer uk pharma group#2Spotify
- pharma leaders#3Spotify
- business model reinvention#5Apple
- cs trends#5Apple
- prescription drug leaders uk#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- health tech podcastnot ranking
- healthcare podcastnot ranking
- health and wellness podcastingnot ranking
- health innovation podcastnot ranking
- healthcare podcastsnot ranking
- health and wellness podcastsnot ranking
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