Pursuit of Utility’s biggest search strength is its ability to capture intent around “improve betting skills” and adjacent training-style queries, giving it visible traction on Apple search. Its clearest missed opportunity is expanding into broader evergreen audience funnels by ranking for “self-improvement podcast,” “purpose-driven podcasts,” and related entrepreneurship and routine-work keyword clusters.
4.8*8 ratings
Keywords the show is winning
Search terms this show already ranks for today.
- improve betting skills#27Apple
- professional training becca#34Apple
- why is change so hard#93Apple
- utility tech#93Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- self-improvement podcastnot ranking
- purpose-driven podcastsnot ranking
- routine work podcastnot ranking
- selfimprovement podcastnot ranking
- creative entrepreneur podcastnot ranking
- entrepreneurship podcastnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free