Punto De Vista’s biggest search strength is its bilingual discoverability around core brand-style queries, particularly ranking for “punti di vista” and “puntos de vista” on Spotify and Apple. Its clearest missed opportunity is expanding into higher-intent audience and topic searches tied to Latin identity and Spanish-language programming—such as “latino perspectives,” “mexican culture podcast,” “spanish news podcast,” and related “latino talk”/“latina voices” terms.
Keywords the show is winning
Search terms this show already ranks for today.
- punti di vista#26Apple
- puntos de vista#38Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- latino perspectivesnot ranking
- latino podcastsnot ranking
- mexican culture podcastnot ranking
- latino talknot ranking
- spanish news podcastnot ranking
- latina voicesnot ranking
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