Procurement Horizons’ biggest search strength is its ability to rank for practical, procurement-adjacent intent queries like “go to market plan,” positioning the show for listeners seeking actionable planning and review topics. Its clearest missed opportunity is expanding into broader “business skills” and “business leadership skills” keyword territory (including skills for business, business management skills, and global job skills) to capture a wider audience beyond procurement-specific searches.
Keywords the show is winning
Search terms this show already ranks for today.
- go to market plan#16Apple
- responsibility assignment#61Apple
- tactical review#63Apple
- insurance business growth#67Apple
- procurement regulations#88Apple
- project workflow talks#89Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- skills for businessnot ranking
- successful business skillsnot ranking
- business leadership skillsnot ranking
- global job skillsnot ranking
- business management skillsnot ranking
- skills to businessnot ranking
This is a fraction of what PodSEO sees.
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