Postcards’ biggest search strength is its ability to rank on both Apple and Spotify for “new passport design” and closely related policy-and-access search intents, including multiple accessibility and refugee-focused terms. Its clearest missed opportunity is expanding into politics-specific discovery—adding coverage and SEO targeting for keywords like “politics podcast,” “daily/weekly politics show,” and “politics news/talk show,” which it currently does not rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- new passport design#12Spotify
- disability learning aids#14Apple
- refugee journeys canada#43Apple
- disability discourse#49Apple
- sensitive women support#50Apple
- refugee policies#53Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- politics podcastnot ranking
- daily politics shownot ranking
- politics news shownot ranking
- politics talk shownot ranking
- weekly politicsnot ranking
- daily politics discussionnot ranking
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