Possibly Podcast’s biggest search strength is its Earth Day–adjacent query coverage, especially around “is it earth day,” where it shows up prominently alongside strong performance for composting-related searches. Its clearest missed opportunity is expanding into broader category and intent keywords like “environmental podcast” and “sustainability podcast,” plus question- and Q&A-style discoverability terms such as “podcast episodes questions” and “podcast questions.”
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Keywords the show is winning
Search terms this show already ranks for today.
- is it earth day#2Apple
- food scraps compost#10Apple
- food scraps composting#25Apple
- sick leave#27Spotify
- environmental journalism#34Spotify
- friendly teasing#38Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- environmental podcastnot ranking
- podcast episodes questionsnot ranking
- sustainability podcastnot ranking
- sustainable living podcastnot ranking
- podcast questionsnot ranking
- sustainable podcastnot ranking
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