Porkkanapodi’s biggest search strength is its strong alignment with “finnish sports,” where it already captures visibility on both Apple and Spotify. Its clearest missed opportunity is expanding into hockey-focused discovery terms—such as “hockey podcast,” “sports podcast hockey,” and related “podcast supporting/supporter” phrases—to better connect with listeners searching for hockey content.
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Keywords the show is winning
Search terms this show already ranks for today.
- finnish sports#94Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- hockey podcastnot ranking
- sports podcast hockeynot ranking
- podcast supportingnot ranking
- hockey podcastsnot ranking
- podcast supportnot ranking
- podcast supporternot ranking
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