Popternative’s biggest search strength is its ability to surface for sports-adjacent interest terms like “top world cup scorers,” with additional momentum around topical discussions and recognisable-person search intent such as “drew starkey.” Its clearest missed opportunity is expanding beyond sports and broad “topical” coverage into category-style discovery for terms like “pop-culture podcast,” “teen podcast,” and “political podcast(s),” which it does not currently rank for on either platform.
Keywords the show is winning
Search terms this show already ranks for today.
- top world cup scorers#5Apple
- topical issues#8Spotify
- drew starkey#8Apple
- hockey prospects analysis#9Apple
- comedy web series#11Apple
- nhl prospect scouting#12Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- pop-culture podcastnot ranking
- popcorn podcastnot ranking
- teen podcastnot ranking
- political podcastnot ranking
- political podcastsnot ranking
- tech podcasting hostsnot ranking
This is a fraction of what PodSEO sees.
See every keyword this show ranks for, track rankings over time, and turn missed searches into found listeners.
Get the full report - free