익평삼의 최대 검색 강점은 ‘iconic by mistake’ 쿼리에서 Apple 차트 노출을 확보한 점이며, 현재는 해당 키워드를 중심으로 가시성이 형성돼 있다. 반면 ‘daily music reviews’, ‘weekly music reviews’, ‘music review podcast’처럼 음악 리뷰형 전용 검색어 전반에는 아직 랭킹 진입이 없어, 명확한 리뷰 포맷 키워드 확장으로 검색 수요를 더 잡을 여지가 크다.
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