ホタルの光の最大検索強みは「firefly／fireflies」系キーワードで、火の用心のように“ホタル”の意図で確実に流入を拾えている点にある。いっぽうで最も明確な取りこぼしは「book discussion show／literature podcast／book talk show／literary podcast」など書籍・文学文脈の検索で、番組の関連性を示す導線を強化する余地が大きい。
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