『まちのラジオ』は「miyagi」での検索露出が最大の強みで、Apple/Spotifyともに“地名連動”の探し方で見つかりやすい状態にある。いっぽう明確な未達機会は「コミュニティ・ラジオ」系の幅広い意図語（community radio broadcasts／community radio station／documentary radio など）に未ランクである点で、これらの語を軸にした訴求設計ができていない。
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