ウポポイラジオの最大検索強みは「airpods」で、Appleでは主要検索面で存在感を示している一方、Spotifyは同キーワードでの露出が伸びしろを残している。最も明確なミスド・オポチュニティは「indigenous culture／native culture」系の関連語群で、現状は「nm indigenous culture」や「aboriginal culture nm」を含め主要ワードでの到達が見られない。
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