「ニュースパレード」は、指名性の高い検索キーワード『nagano』での存在感を示しており、最大の検索強みはローカル関連ワードへの到達力にある。いっぽうで『weekly news show』『daily news program』『weekday newscast』などの“ニュース番組／日次番組”系の一般需要キーワードで未到達な点が最も明確な機会となっている。
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