「塞翁が馬」はSpotify上で高い評価を得ており、検索面では最も強いのが現状の関連キーワードでの可視性を押し上げられている点である。いっぽう、社会性を軸にした“social commentary show”や“weekly/daily talk show”系の指名検索にまだ届いておらず、番組の会話型フォーマットを明確に打ち出すことで最大の取りこぼしを解消できる。
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