医療系の領域でチャート上位に入りつつ、「evidence based policy」「evidence-based policy」を軸に検索流入を獲得しているのが最大の検索強みである。いっぽう「health and fitness」系など“ヘルス&フィットネス”領域の関連キーワードでは未獲得のため、対象範囲を広げることが最も明確な機会となっている。
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