Picky Bastards’ biggest search strength is its ability to capture niche intent around “indie pop fans” and its related personality and context queries (including “matt slater” and “matt slayer”), which is positioning the show for discovery beyond generic music searches. The clearest missed opportunity is broader category alignment—building rankings for more descriptive, high-volume intent terms like “music discussion podcast” and “music review podcast” as well as episode- and review-specific phrasing.
Keywords the show is winning
Search terms this show already ranks for today.
- indie pop fans#2Apple
- matt slater#2Apple
- matt slayer#3Apple
- varied sounds#6Apple
- thoughtful playlists#10Apple
- comparable themes#11Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- music discussion podcastnot ranking
- music podcast episodesnot ranking
- music review podcastnot ranking
- music podcast reviewsnot ranking
- music podcast episodenot ranking
- podcastmusicnot ranking
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