Petey's Picks’ biggest search strength is its ability to place for Traverse City–focused queries like “traverse city heritage” and “traverse city events,” pairing strong discoverability with “sports struggles and growth” framing across platforms. Its clearest missed opportunity is breaking into broader Michigan sports intent—especially keywords such as “michigan sports news,” “michigan sports updates,” and “michigan sports analysis,” which are currently not appearing in its search coverage.
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Keywords the show is winning
Search terms this show already ranks for today.
- sports struggles and growth#4Apple
- traverse city heritage#5Apple
- traverse city events#10Apple
- miss liz picks#10Spotify
- hockey team prospects#13Spotify
- michigan hockey#22Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- michigan sportsnot ranking
- michigan sports newsnot ranking
- michigan sports updatesnot ranking
- michigan sports insightsnot ranking
- michigan sports insidernot ranking
- michigan sports analysisnot ranking
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