People Soup’s biggest search strength is its strong keyword capture around niche psychology and leadership terms, particularly “liz thematic analysis” and “cognitive training for leaders,” where it leads on Apple and sustains notable visibility on Spotify. Its clearest missed opportunity is expanding into adjacent, high-intent business and entrepreneurship phrasing—especially “positive psychology entrepreneurs,” “positive psychology enterprise,” and “psychology for entrepreneurs”—to broaden discoverability beyond the current management-focused footprint.
Keywords the show is winning
Search terms this show already ranks for today.
- liz thematic analysis#1Apple
- cognitive training for leaders#2Apple
- psychological flexibility#3Spotify
- autism resilience training#4Apple
- senior role suitability#4Apple
- lifestyle acceptance#5Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- creative psychologynot ranking
- positive psychology entrepreneursnot ranking
- positive psychology enterprisenot ranking
- psychology for entrepreneursnot ranking
- behavioural insights for businessnot ranking
- behavioural insights workplacenot ranking
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