Penguins Digest’s biggest search strength is its consistent dominance for individual Penguins player and roster-related queries, especially ‘kris letang’ and ‘erik karlsson’, indicating strong discovery when listeners search by names. Its clearest missed opportunity is expanding into broader audience-intent terms like ‘pittsburgh sports talk’, ‘pittsburgh sports’, and ‘hockey news podcast’, which would better capture general “local” and “news podcast” searches beyond player-name queries.
Keywords the show is winning
Search terms this show already ranks for today.
- erik karlsson#1Spotify
- kyle pitts#1Spotify
- penguins playoff schedule#1Spotify
- evgeni malkin#1Spotify
- kris letang#1Spotify
- erik per sullivan#1Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- pittsburgh newsnot ranking
- pittsburgh sports talknot ranking
- pittsburgh sportsnot ranking
- professional hockey newsnot ranking
- hockey news podcastnot ranking
- pitt sports commentarynot ranking
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