Peggy & Dionne’s biggest search strength is its ability to rank at the top for name-based queries like “mike vasil,” alongside broader interests such as “trends in dining” and “friend movie marathon.” The clearest missed opportunity is expanding into the sports discovery cluster—particularly keywords like “football sports stars,” “inside sports,” “sports scores,” and “shaw sports news,” where it currently does not appear in search results.
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Keywords the show is winning
Search terms this show already ranks for today.
- mike vasil#1Apple
- trends in dining#2Apple
- tristan peters#4Apple
- virginia mccaskey#4Apple
- friend movie marathon#5Apple
- chicago basketball#8Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- football sports starsnot ranking
- inside sportsnot ranking
- sports scoresnot ranking
- shaw sports newsnot ranking
- sports topicsnot ranking
- sport booksnot ranking
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