Passage’s biggest search strength is its strong visibility for European-language Swiss cultural queries and radio-oriented terms, especially with “srf 2 kultur,” “radio passage,” and related niche references that already place the show near the top on both Apple and Spotify. Its clearest missed opportunity is expanding into broader, discovery-focused Swiss culture and sound-culture keyword clusters—such as “swiss culture podcasts,” “swiss podcasts,” and “culture sonore/sound culture”—where it currently has no rankings.
Keywords the show is winning
Search terms this show already ranks for today.
- srf 2 kultur#2Spotify
- radio passage#6Spotify
- brinkmann writings#6Apple
- cecil radio feature#8Apple
- don armstrong jazz albums#9Apple
- don armstrong album#11Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- swiss culture podcastsnot ranking
- kulturelle vielfalt podcastnot ranking
- kulturpodcast deutschnot ranking
- culture sonorenot ranking
- sound culturenot ranking
- swiss podcastsnot ranking
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