Owned + Earned shows its biggest search strength in “earned” positioning, with consistent visibility across earned-influence and earned-media related queries like “earned influence” and “earned media strategies.” Its clearest missed opportunity is broader storytelling and entrepreneurship intent, since it is not yet ranking for “brand storytelling podcast,” “business storytelling podcast,” or “marketing podcast for entrepreneurs,” which could help capture higher-conversion searches tied to narrative-led marketing and brand-building.
Keywords the show is winning
Search terms this show already ranks for today.
- earned influence#5Spotify
- speakerbox media#5Spotify
- owned voice#9Spotify
- earned media strategies#10Spotify
- owned media#17Spotify
- earned from podcasts#18Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- brand storytelling podcastnot ranking
- business storytelling podcastnot ranking
- creative business podcastnot ranking
- impact storytelling podcastnot ranking
- business storytelling podcastsnot ranking
- marketing podcast for entrepreneursnot ranking
This is a fraction of what PodSEO sees.
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