Outweigh’s biggest search strength is its proven visibility around “neuro habits” alongside related behavior- and identity-adjacent terms such as “autoimmune diet” and “food behaviors,” supported by strong Apple discovery even when Spotify is quieter. The clearest missed opportunity is expanding into broader, high-intent “health and wellness” podcasting discovery keywords—particularly “health and wellness podcasting” and “positive mental health podcasts”—to capture listeners searching for general category content rather than only niche topic queries.
Keywords the show is winning
Search terms this show already ranks for today.
- neuro habits#2Apple
- autoimmune diet#4Apple
- food behaviors#4Spotify
- body image stigma#5Spotify
- navigating coming out#7Spotify
- compassionate responses#7Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- health and wellness podcastingnot ranking
- health and wellness podcastsnot ranking
- health and fitness podcastnot ranking
- positive mental health podcastsnot ranking
- health brand podcastingnot ranking
- health content podcastnot ranking
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