Outsights’ biggest search strength is its strong visibility around “adoptive parent guidance,” “adoptive parent prep,” and related adoption-focused intent, including additional traction for “european diversity,” “top student awards,” and “cross specialization.” Its clearest missed opportunity is capturing broader branded and category queries tied to the “insights” podcast phrasing (e.g., “insights exploration podcast,” “podcast insights,” and “liz … insights/perspectives”), which it does not yet rank for.
Keywords the show is winning
Search terms this show already ranks for today.
- european diversity#5Apple
- top student awards#7Apple
- cross specialization#9Apple
- adoptive parent guidance#10Apple
- adoptive parent prep#16Apple
- sector researchers#19Spotify
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- insights exploration podcastnot ranking
- insights podcastnot ranking
- liz insights podcastnot ranking
- podcast insightsnot ranking
- liz podcast insightsnot ranking
- liz perspectives podcastnot ranking
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