Outsider’s biggest search strength is its clear visibility for the core “outsider” query, with an additional foothold in the broader “alarm” keyword that supports discovery beyond brand-only searches. Its clearest missed opportunity is expanding into sports-themed intent terms—especially “sports culture podcast,” “sports analysis podcast,” and “sports opinions podcast”—where it currently does not appear to rank.
Keywords the show is winning
Search terms this show already ranks for today.
- outsider#18Spotify
- alarm#37Apple
Keywords the show should own
Listeners are searching these, and the show is a strong match, but it is nowhere to be found.
- sports culture podcastnot ranking
- fun sports podcastnot ranking
- independent sport podcastnot ranking
- sociology podcastnot ranking
- sports analysis podcastnot ranking
- sports opinions podcastnot ranking
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